Behind aCampaign
Brands and platforms our team has worked with
Marketing research and insight.
Who we are
Behind a Campaign
The work
Industry-level marketing intelligence.
Cross-channel category analysis covering search, creator and paid media, turned into performance benchmarks. Applied to your first-party data to show where you lead, where you lag, and what to change.
Who for
Marketing teams seeking data for their next moves.
Brands
See how your category behaves across search, creators and paid media, and where you stand in it.
Agencies
Category benchmarks to plan media for your clients and back up the choices you make.
Influencer marketing teams
Data on what creators cost and how to show the work pays off.
How we work
From your category to your next move.
01
Map the category
We gather search, creator and paid media data across your whole category, not just your brand.
02
Set the benchmarks
We turn it into performance benchmarks: what good looks like in your market, channel by channel.
03
Apply it to you
We set your first-party data against them to show where you lead, where you lag, and what to change.
What you get
A clear read of your market, and what to do about it.
Category benchmarks
How search, creators and paid media perform across your category.
Your position
Where your brand sits against those benchmarks, channel by channel.
What to change
A short list of the moves the data points to, for your next plan.
Reports
Our 2026 research
Field
SEO
Report
SEO in the AI Era: Getting Cited Without Becoming AI Slop
39.8%fewer clicks where Google's AI Overviews appear
Field
Influencer
Report
Influencer ROI in 2026: What Creators Cost and How to Prove It Works
53%of marketers say proving ROI is their #1 influencer challenge
Field
AI influencers
Report
AI Influencers in 2026: Hype, Data and When They Actually Pay
86% → 60%brands open to AI creators, Oct 2024 to Aug 2025
Field
Paid ads
Report
Paying More for Less Attention: Paid Media in 2026
+14%Meta's price per ad, year on year
Why it is different
The whole picture, not one channel at a time.
Across channels
Search, creators and paid media read together, the way your budget is spent.
Your category
Benchmarks from the brands you compete with, not a general average.
Your data
The category set against your own first-party numbers, so the answer is about you.
Where to start
Read the research, then talk to us about yours.
Contact